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When it came time to articulate the Mission Statement for the new division I was about to launch, I first looked to the industry standard and to what’s been done in the past. I was not surprised to find that they were the perfect kinds of corporate communications: dry, impersonal, written by committee. They sounded a lot like this:
We are a boutique advisory service specializing in development consulting, funding, marketing and sales of real estate opportunities throughout Brooklyn, Manhattan and Queens. We have decades of experience in strategic direction, helping clients formulate the correct property strategies at every stage from acquisitions and financing to asset planning and final disposition.
Well, all that is technically true. The new Investment Sales and Capital Advisory division I launched at MNS Real Estate certainly does offer strategic direction to a Who's Who list of developers and lenders throughout New York City. Yes, all that is true, but it doesn’t describe who I am or what I do.
I’m not one of those traditional corner office consultants, and this website is not going to be one of those traditional corporate communications. I prefer to be out in the field, boots on the ground and hands dirty, seeing firsthand the properties I work with, and since this website is going to be a reflection of me - I prefer it to speak plainly about my industry. Read More